CINEMAPUA is an annual Short Film Festival of
Mapua Institute of Technology, which showcases the skills of Mapuans in
producing short film and in appreciating the value of film making. I conceptualized
Cinemapua in Mapua Makati in 2003 as a student activity of the School of
Languages, Humanities and Social Sciences (SLHS) in cooperation with the
TheaterLinks, a student organization I had created in Mapua Makati campus. The
legacy and academic value of Cinemapua had continued through the efforts of the
SLHS Makati professors, until Mapua Administration considered Cinemapua to be
an official institutionalized annual event in 2011.
Cinemapua 2011 was a perfect move to make the students’ film festivity more accessible to a bigger audience with SM Cinema as a partner, and during my conversation with SM Marketing officers they said they are open to be the major sponsor of Cinemapua short film festival annually.
The Cinemapua has its Festival Organizing
Committee both in Intramuros and Makati campuses with the cooperation of the Department
of Multimedia Arts and Sciences (now School of Multimedia and Visual Arts). The
Cinemapua also has its official student organization as festival co-handler,
The Film Arts and Media Enthusiasts (FAME), the student organization in Mapua
Intramuros campus which I had created to officially handle the various
activities of the festival.
The Cinemapua aims to: 1) to enhance the Mapuans' awareness on the importance of film
arts in the academe,
community and the world as a whole; 2) to develop the skills of the Mapuans in
using film technology
as a tool for learning; 3) to educate the Mapuans about the basic concepts,
principles and
practices of film arts and visual communication; and 4) to promote values
through film production.
The
Cinemapua also serves as a training ground for Mapuans to compete in the
national and international film festivals. The CINEMALAYA provided Cinemapua
winners the slots in 2011 and 2012 at the Cultural Center of the Philippines, as
exhibition films. And they have promised that they will give the annual slots
for Cinemapua winners in the Cinemalaya Independent Festival.
Cinemapua is open to all students of
Mapua Institute of Technology, Intramuros and Makati campuses. The competition
has two (2) phases: The film script phase and the film production phase. All submitted short film scripts will be
screened to select the Top 16 best scripts to join the Official Entries in the
annual CineMapua. Only the top 16 scripts will be allowed to proceed to the
second phase of the competition, which is the actual film production.
Cinemapua is getting bigger every
year and next year’s Cinemapua is expected to launch a different student film
festival with quality film stories and excellent film productions.
VIVA MAPUA!
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